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25 Years of Precision Automotive Equipment and Quality Solutions

by Digital Mayne Media

Precision Automotive Equipment celebrates a major milestone in 2022, the Australian company’s 25th Anniversary.

One of Australia’s leading automotive workshop equipment suppliers, installation and service providers started from very humble beginnings.

With a longstanding history in the automotive industry, company founder Rod Wilkinson was working as a workshop equipment service technician, giving him a strong understanding of the problems that automotive workshop owners and operators were having with their equipment. With many of his service customers asking him to source quality replacement workshop equipment, together with business partner Phil Atkins, Precision Automotive Equipment was born in Brisbane, initially operating from Rod’s home garage and becoming a registered company in 1997.

While growing into a quality workshop equipment sales business, both Wilkinson and Atkins never lost sight of the emphasis on after sales service, something that didn’t seem as important to their competitors. This made Precision Automotive Equipment a popular choice for updating or establishing the smallest to the largest automotive workshops.

After sourcing equipment locally for several years, it was clear that Australian workshop demand for the best quality equipment required the sourcing of world leading product. In response to this,

Precision enjoyed outstanding success with their exclusive Powerrex range, opening the gates to other world leading brands becoming exclusive to Precision Automotive Equipment including the globally renowned Hunter wheel service product range and the world number one Rotary Lift hoist range.

These distribution agreements were major highlights of the company’s history, as they provided a major vote of confidence from globally leading equipment manufacturers in the expertise and customer support provided by Precision Automotive Equipment for Australian automotive service and repair businesses.

Demand for premium quality workshop equipment and the company’s industry renowned expertise to re-design complete turn-key automotive workshops across the country saw Precision open new sales and service branches in both Sydney (2012) and Melbourne (2014), giving repairers across the entire east coast of Australia access to Precision Automotive Equipment’s range and unparalleled after sales service.

This expansion led to significant business growth, bringing Precision Automotive Equipment to the attention of Australasia’s largest automotive aftermarket specialised company, Bapcor, which acquired the company in 2016.

The core of Precision Automotive Equipment’s success is the fact that for the most part of its 25 year history it was a family business, with Rod’s wife Karen and son Brent actively involved. While now a part of Bapcor, this business culture and focus on customers has remained the same.

For more information visit precisionautomotive.com.au or call 1300 366 252.

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