Monroe Built To Last

Monroe leads the way with its ride performance products

Monroe has spent more than a century perfecting the engineering of ride performance products. The global brand that continues to design and manufacture several of its premium quality automotive aftermarket products in Australia and in state of the art manufacturing facilities all over the world, prides itself on the outstanding durability and reliability of its entire aftermarket ride performance product range.

The Monroe range covers the most comprehensive application range of replacement shock absorbers for the widely diverse Australian carp arc. Designed and manufactured to meet and exceed Original Equipment specifications set by the world’s top selling car manufacturers, each Monroe shock absorber combines technical innovation, precision engineering and long standing durability.

Leading the world in ride control technology and engineering, Monroe brings the benefit of being selected by the world’s leading car makers to design and develop ride performance products that perfectly fit each application, from the smallest compact cars to small, medium and large passenger cars, SUV’s and commercial vehicles.

By selecting the Monroe range of replacement shock absorbers, you are going over and beyond the ride, control, traction and comfort levels designed for each specific vehicle.

With many European, Asian and Japanese vehicle applications included in the unparalleled Monroe range, general repairers and suspension specialists have access to outstanding quality aftermarket products with the peace of mind that comes with a global manufacturer that stands by its “Built To Last” quality promise. According to Monroe Marketing

Manager Brydon Tweddell, quality, range and ease of fitment are at the top of the list when repairers and suspension specialists select Monroe ride performance products.

“We have always stood firmly behind the total quality of our aftermarket ride performance products and this has been a major factor in Monroe’s long term market leading status. As the Australian carparc continues to diversify, Monroe offers uncompromising built to last quality across our vast Monroe aftermarket ride performance product range,” Brydon stated.

“When it comes to road safety, quality should never become a compromising point. When fitters and re-sellers offer Monroe as their number one choice for direct fit, application designed, premium quality ride performance products for their customers, this ensures that the motorists of Australia are driving cars that stop, turn, grip and ride exactly as they should,” he added.

It is one thing to offer premium quality, built to last ride performance products, but Monroe can also help in delivering suspension replacement customers to workshops when they join the Monroe Safety Specialist program.

This proven, long term Monroe alliance program with repairers, suspension specialists and re-sellers across Australia has been highly successful because it directly gives small businesses the benefit of Monroe’s national marketing strategy. This strategy is designed to make motorists more aware of the dangers of driving with worn shock absorbers, forming a call to action to have their shock absorbers checked by their local Monroe Safety Specialist.

Monroe encourages motorists to use its network of Safety Specialists nationwide through advertising and promotion of its online dealer locator on the Monroe website (www.monroe.com.au) along with a dedicated freecall 1800 number that directs consumer enquiries to their closest Monroe Safety Specialist. These channels direct qualified customers who are actively seeking to check or replace worn shock absorbers and suspension components to local automotive repair businesses.

All it costs is $75 per year and the inclusions that Monroe Safety Specialists receive are worth so much more:

• Your business will be listed in Australia’s leading online mechanic community at http://www.mechanic.com.au. This customer generating listing is worth $195 per year, but is provided at no cost as a part of becoming a Monroe Safety Specialist. This provides additional online customer exposure and business generation without additional cost
• A Monroe merchandise pack will also be provided, including a brochure holder with Monroe brochures, 100 Service stickers, 25 Mirror hangers, a Monroe counter mat, an official Monroe Safety Specialist Certificate and regular Monroe Built to Last product based newsletters. Additional useful business items include Monroe notepads and pens
• Monroe conducts a number of Monroe Safety Specialist exclusive competitions and promotions during the year that will find members in the running to receive some great prizes – just for being a part of the program

“The Monroe Safety Specialist program enables the smallest or largest of businesses to benefit from our national marketing campaigns which are designed to deliver customers directly to them, online, in person or by phone,” states Brydon Tweddell.

Your local Monroe Territory Manager or Monroe’s customer service team, who can be reached by calling 1800 088 205, are pleased to assist for any further information regarding the Monroe product range and the successful Monroe Safety Specialist program.