Burson Auto Parts, Australia’s leading provider of automotive aftermarket parts, tools and equipment, has unveiled its latest campaign, ‘We’ll Get it Sorted,’ capturing the core of its dedication to the trade sector.
For over 50 years, Burson has stood side-by-side with mechanics and automotive professionals, helping them overcome everyday challenges with ease and efficiency.
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This new tagline encapsulates Burson’s commitment to being a reliable, knowledgeable partner that businesses can count on.
“No matter the challenge, we’ve been your parts professionals and now We’ll Get it Sorted,” Bapcor Trade Group Marketing and Communications Manager Fiona Gotas said.
Built on relationships and reliability
Founded in 1971 by Garry Johnson and Ron Burgoine, Burson began as a small Melbourne-based operation, distributing automotive parts and accessories to service stations. Fast-forward to today, and Burson boasts a national presence with over 215 stores and over 1,800 team members, making them the go-to parts provider for more than 40,000 trade customers across Australia.
The tagline, ‘We’ll Get it Sorted,’ is a celebration of Burson’s legacy as a trusted partner.
Whether it’s sourcing hard-to-find parts or providing on time delivery, Burson is there, supporting businesses from metro cities to regional towns.
“We are more than just parts provider we are an extension of our customers businesses,” Fiona stated.
“We go above and beyond to find the right solutions for our customers every time.
“Our goal is to make life easier for automotive professionals, helping them get the job done right every time.”
What ‘We’ll Get it Sorted’ means for the trade
For Burson, “We’ll Get It Sorted” isn’t just a tagline; it’s a promise to mechanics, workshop owners, and industry professionals across Australia. Burson prides itself on being more than just a supplier—it’s an extension of the workshops it serves, committed to ensuring that every part, every tool, and every solution arrives exactly when needed.
Through innovations like Burson EzyParts, an easy-to-use platform that streamlines parts identification and ordering, Burson continues to support the efficiency and profitability of Australian automotive workshops. EzyParts is one of many ways Burson makes business easier for trade customers, allowing them to focus on what they do best serving their customers.
The heart of Burson: The trusted trade partner
Burson Auto Part’s new campaign reflects its core foundation, which is its people — a brand automotive workshops can trust, much like a dependable mate who is always ready to lend a hand.
Burson embodies the laid-back, trustworthy nature Australians love. ‘We’ll Get it Sorted’ is as much a statement of reliability as it is a nod to the Australian hard working adventurer spirit, to be able to rely on your local mates who have always been a part of the community. The Burson team believe that no problem is too big when you’ve got the right support.
With a commitment to on-time delivery, a vast selection of high-quality brands, and a team of passionate ‘car people’, Burson is positioned as the number one trade partner that Australia’s mechanics and automotive businesses rely on.
Moving forward: Supporting the trade community
As Burson looks to the future, it remains focused on empowering and making the jobs of automotive professionals easier. Whether in bustling urban centres or rural regions, Burson’s network of over 1,200 delivery vehicles ensures rapid access to the parts workshops need. The company’s support goes beyond delivery—it’s about forging relationships, understanding customer needs, and providing solutions that drive business success.
“Our people know their parts, they know the industry, and they understand the challenges that workshops face every day. We’re here to make those challenges easier and find the right solution every time,” Fiona added.
With ‘We’ll Get it Sorted’, Burson Auto Parts reinforces its role as a trusted, loyal partner that’s dedicated to the success of the automotive trade community across Australia.
For more info, email marketing@burson.com.au or visit here