David Russell, Dayco Racing and GOLD104.3 join forces to raise bushfire appeal funds at the Adelaide 500.
Dayco Ambassadors and 2020 Porsche Carrera Cup Australia drivers David Russell and Roger Lago assisted the nation’s Bushfire relief fundraising efforts at the spectacular opening round of the 2020 Porsche Carrera Cup season, the Superloop Adelaide 500.
Russell, who competed in the #23 Dayco Porsche Carrera Cup GT3 car at Australia’s largest domestic motorsports event in Adelaide, finishing 5th, answered the call of the top rating Christian O’Connell Breakfast Show on GOLD104.3 seeking support to promote a special brew of beer, Heroes Gold, which has been developed to raise funds for the Victorian Bushfire Appeal.
Heroes Gold was created by the popular Melbourne Breakfast radio show host in conjunction with independent brewer Hawkers Beer to assist in raising funds for the Victorian Bushfire Appeal.
O’Connell made the call on his popular show seeking billboards to promote this most worthy of beer brews earlier this week and he was inundated with offers of support. Russell and Lago, with the support of major sponsor Dayco, made the generous offer to race with the Heroes Gold hashtags and logo over the weekend at the two opening motor racing events of the 2020 season in front of a combined total of more than 500,000 spectators and many more television viewers.
The stunning black #23 Dayco Porsche GT3 Carrera Cup Car featured Heroes Gold hashtags below the front headlights along with Heroes Gold signage on the roof of the car throughout the three day Superloop
Adelaide 500 and for the first day (of the subsequently cancelled) 2020 Rolex Australian Grand Prix in Melbourne. Both were broadcast live on both Network Ten and Foxsports across the country.
“It is great to do our bit as a team to assist in the bushfire fund raising effort.
The Heroes Gold can looked great on our black beauty in Adelaide and at Albert Park and I hope that we encouraged more Aussies to take part in this fantastic fundraising initiative,” stated Dayco Racing Porsche team driver, David Russell.
Christian O’Connell from The Christian O’Connell Breakfast Show on GOLD104.3 said, “What a partner to come onboard.
A huge thank you to Dayco for working with GOLD104.3 to raise funds for the Victorian Bushfire Appeal. We are lucky at GOLD104.3 to have such strong support from our audience for this incredibly worthy cause, Heroes Gold and the Victorian Bushfire Appeal.” Gold 104.3’s support included several Dayco acknowledgments and guest spots on the top rating breakfast show which were replayed across all peak listening times in the lead up to both events, along with social media and website images and audio grabs.
According to Arnold Mouw, Dayco Vice President Aftermarket Asia Pacific, “It was great to join forces with Melbourne’s top radio station for such a worthy cause. We loved the idea that Chrisitan O’Connell came up with and it is clear that this sentiment was shared by many other companies who have joined the Heroes Gold bushfire fundraising effort along with us. Big thanks to David Russell and Roger Lago for activating this so well at the two huge 2020 season opening events.”