BW announced a significant milestone in the evolution of the BW brand – a complete brand refresh that underscores a dedication to delivering excellence to customers.
This refresh goes beyond just a new logo or packaging design; it reaffirms a commitment to delivering superior bearing and driveline solutions for the automotive industry.
Giving BW its own identity
Born from Bearing Wholesalers, the BW brand builds on the rich history and expertise of its past while evolving to deliver bearing and driveline solutions in a more modern and distinctive way.
BW has crafted a fresh identity that reflects its quality and focuses on continual improvement, while retaining the reliability, expertise, and extensive product range that customers have come to trust.
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The updated brand identity includes a new logo distinguishing BW from its Bearing Wholesalers heritage. This modernised logo represents BW’s innovative spirit and high-quality standards.
Additionally, its revamped packaging enhances functionality and visual appeal, ensuring products stand out in both performance and presentation.
The right range
BW offers a full range of bearings and driveline products for the Australian and New Zealand markets including bearing, driveline, and kitting solutions.
BW’s selection is meticulously curated to meet diverse regional demands, covering all your automotive needs – from high – performance bearings to reliable driveline components.
- Wheel bearing kits for passenger vehicles, 4WDs, commercial vehicles, and all types of trailers.
- Hub Assemblies are maintenance-free, direct replacement units, ready for fast, easy installation.
- Idlers and pulleys for various applications.
- Rebuild Kits – built for Australia and New Zealand vehicles consisting of premium quality products. Available for Differentials, Transfer Cases, Gearboxes, and Swivel Hubs.
- Trailer Bearing Kits to suit all towing applications, including marine trailers.
The category specialists
BW’s team comprises automotive industry experts with extensive knowledge and longstanding partnerships with global suppliers.
Trusted quality
BW products are designed for a direct fit and engineered to perform as well as, or better than, original parts.
This dedication ensures that you can trust BW for quality and reliability.
BW’s commitment to excellence in bearings and driveline solutions allows an offering of products tailored precisely to your needs.
With this brand refresh, BW is strategically repositioned to better serve customers’ evolving bearing and driveline needs.
For more information on BW, its range, and where to buy please see here