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Chicane. Trade Quality Hand Tools

by Digital Mayne Media

Chicane Tools, a solid newcomer to the automotive hand tool category, with a tool to solve every motor situation.

WHEN YOU’RE TESTING YOUR METTLE… TURN TO CHICANE
Whether you’re a professional mechanic or a weekend enthusiast, inevitably in every garage an automotive puzzle rears its complicated head.

And when that time arrives, Chicane wants you to ‘turn to Chicane’.Introducing Chicane Tools, a solid and steadfast newcomer to the automotive hand tool category, with a tool to solve every motor situation.

Chicane hasn’t arrived dipping a toe in the water. This is a serious launch into the tool market and they’ve left no bolt unturned.

Ratchets, socket sets, spanners, ratchet spanners, drivers, hex keys, torque wrenches… the list goes on. This is a brand launch to be reckoned with and Chicane wants these tools in the hands of every Australian mechanic.

For too long mechanics have been unsung heroes in the workforce. They’re Australia’s big problem solvers, forever working under pressure and keeping the country moving.

Every day a new head-scratcher drives into the garage and mechanics use their hands and their head to nut it out.

The nationwide Chicane marketing campaign roll-out acknowledges this is the thinking man’s (and women’s) tool brand.

And here’s why…

FOR CONFIDENCE IN THE WORKSHOP… TURN TO CHICANE
Everything about Chicane tools has been considered and crafted with real-world practicality in mind.

Backed by a lifetime warranty *
Chicane tools are purpose designed for the workshop and come with a lifetime warranty, to give the trade absolute confidence they’re buying the highest quality tools.

QUALITY CONSTRUCTION + QUALITY MANUFACTURING
Sourcing products from the best factories is key to the Chicane brand’s quality.

Taiwan’s production facilities have the reputation for creating the world’s strongest and best engineered tools. Chicane Tools are forged and manufactured right alongside the world’s best brands.

INTERNATIONAL BENCHMARKS
It’s reassuring to know, all Chicane products are forged for performance and manufactured to the most precise, stringent standards.

The entire Chicane Tool range is engineered to meet and exceed the ANSI (American National Standards Institute) standards.

VALUE
While they’re just as premium quality as their competitors (and very often better), Chicane Tools are priced below the market leaders to provide greater value (up to 30 per cent). They’ll often provide a higher piece count in sets, and come with better features.

A TURN TO CHICANE IS A TURN TO QUALITY
Open any one of the drop-proof, worktough plastic moulded boxes and you’ll discover tools forged to go the distance.

Manufactured from trade-quality steel Chicane hand tools are engineered for ease of use and strength of purpose.

Providing the perfect mix of the strongest materials available with intelligent precision details, every single task is made that little bit easier with a Chicane.

Just some of these clever details include:

Sockets and Ratchets

  • Precise 72 teeth ratchets
  • Positive-drive design on all sockets
  • Chrome Vanadium Steel construction

Spanners

  • Long reach fully polished Chrome Vanadium design

Screwdrivers

  • Magnetic tips and hex bolsters with professional TPR soft grip handles.

CHICANE STORAGE CHESTS
Chicane haven’t limited the range to tools either. They’ve also turned their hands to tool storage. After all, whether you’re a professional or a weekend enthusiast it’s vitally important to keep your tools secure, ordered and always ready for use.

Sturdy-built Chicane Tool chests not only look the business, they help business.

Everything is available to keep the garage in order from a smaller 7-drawer chest to a comprehensive garage trolley. All made to exacting standards and workshop tough:

  • Powder-coated workshop-grade steel
  • Reinforced steel frame body
  • Heavy duty ball-bearing draw slides
  • Gas struts for solid opening on the tool chests
  • Heavy duty lockable castors on trolleys
  • Solid aluminium handles.

SPECIALTY TASKS – TURN TO CHICANE SPECIALTY TOOLS
Not every mechanical problem is solved with sockets, screwdrivers or pliers.

That’s when Aussie mechanics turn to the comprehensive range of Chicane Specialty Tools. Currently the Chicane specialty range covers a majority of the finite tasks in your average professional workshop, and the range will continue to grow over the coming years.

TICKFORD RACING TURN TO CHICANE
If ever there was proof that Chicane are industry-leading tools at the top of the field, surely this must be it.

In the fast-paced world of V8 Supercar racing where tenths of a second mean the difference between winning or losing a championship, one of the greatest teams, Tickford Racing… turns to Chicane. In the pits on race day or back in the workshop, every last newton of horsepower is turned out of these Ford Mustangs with a Chicane Tool.

Tickford Racing Chief Executive Officer and Team Principal, Tim Edwards, shares his excitement for the partnership that sees the new Chicane brands join one of Australia’s most successful motor racing teams.

“Bringing Chicane on board from 2021 is incredibly exciting for our team,” “On race day we think three steps ahead, so when our crew turns to Chicane, we know they will have the best tools available.” – Tickford Racing Chief Executive

CHICANE… TURNING HEADS
Look out for the Chicane Tools marketing campaign in trade publications, outdoor billboards, radio and social media mid-year in 2021.

Chicane is making a dedicated push of this high-end tool brand with a multi-media campaign aimed at professional workshops all the way to weekend tinkerers and enthusiasts. Captured in gritty black and white photography, and featuring a rich cross-section of mechanics, the campaign heroes the everyday auto mechanic solving problems by turning to the right tool for the task… Chicane.

WHERE TO TURN
The entire Chicane range will be exclusively available through Burson Auto Parts and other trade outlets.

For more information, check out your local stockists on chicanetools.com.au

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