Dayco’s decade in Supercars racing powers into 2020.
One of the world’s leading engine components and drive systems suppliers for the automotive aftermarket industry, Dayco continues its marketing presence with the world’s most competitive Touring Car series in 2020, the Virgin Australia Supercars Championship.
This year marks a decade of Dayco Australia’s involvement in Australia’s premier motor racing category together with highly experienced racing driver and long-term brand ambassador David Russell.
Complementing the strong Dayco branding presence in the 2020 Porsche Carrera Cup Australia championship with Russell and Roger Lago, the Dayco logo will occupy its synonymous Supercar rear wing signage position on the # 35 Matt Stone Racing (MSR) ZB Commodore Supercar this season.
This attractive black and yellow liveried Supercar is being driven this season by former Super 2 Champion driver Garry Jacobson, with “Dayco Dave” to become the team’s endurance race co-driver for the three endurance races to be held at The Bend (SA), Bathurst (NSW) and the Gold Coast during (QLD) the second half of the 2020 season.
“We are excited to be back in Supercar racing for the new season and it is great to have our ambassador Dave Russell back where he belongs – behind the wheel for the three endurance Supercar races, alongside his Porsche Carrera Cup program,” stated Dayco Australia Managing Director and Vice President Aftermarket Asia Pacific, Arnold Mouw.
“Dayco has enjoyed outstanding local and international coverage from our long term involvement in Supercars and it is great to be using this effective automotive marketing platform for a tenth year in 2020 with an exciting team in Matt Stone Racing,” he added.
The 2020 Virgin Australia Supercars Championship commenced on the streets of Adelaide on February 22 and 23 and was planned to continue across a further 14 rounds through to December. Due to the cancellation of the Australian Grand Prix and the ensuing Convid-19 situation, all events have been postponed until at least June or July at the time of writing but plans are in place to replace lost rounds and to complete the full schedule of events across the spring and summer months of 2020.
Dayco’s Supercar journey has seen the global company appear on Supercars derived from three different manufacturers, debuting with the Holden Commodore in 2011 and being a part of the exciting debut seasons of both the Nissan Altima and Ford Mustang Supercars in the category. Dayco also supported the first female full-time Supercar driver, Simona de Silvestro in 2017.
With the addition of TCR Australia to the Dayco Australia motorsport program for 2020, which was announced in March, the company’s motorsport marketing schedule now includes three of the most high profile motor racing categories in the country alongside the world number one Formula Student team, Monash Motorsport.
In the USA, Dayco is a primary sponsor of the multiple NHRA championship-winning Dan Schumacher Drag Racing Team, manufacturing specifically designed Dayco Racing Supercharger belts used by the team and several of its competitors highly successfully.