Global Original Equipment and aftermarket component manufacturer Dayco will again feature prominently across Australia’s leading motor racing championships in 2026, reinforcing its long-standing commitment to the sport.
The brand returns to the Repco Supercars Championship for the 14th consecutive season, alongside expanded involvement in Porsche Carrera Cup and endurance racing programs.
Supercars partnership continues with BRT
Dayco has rejoined Blanchard Racing Team (BRT), with prominent windscreen banner signage on Aaron Cameron’s Liqui Moly BLAHST Ford Mustang and team newcomer James Golding in the Cooldrive Auto Parts Ford Mustang.
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In addition to high-visibility branding on both Ford Mustang Supercars, the Dayco logo will appear on driver race suits and pit wall signage across all 14 championship rounds held in Australia and New Zealand.
BRT has already signalled strong intent for the new season, locking out the front row in qualifying and securing podium finishes at the Sydney season opener.
Russell enters 15th season as Dayco ambassador
Dayco has also confirmed its 15th season with company ambassador David Russell, who returns to the Porsche Paynter Carrera Cup Australia Championship in 2026.
Russell will compete at eight major Supercars rounds with EMA Motorsports, the same squad with which he finished fourth in the 2022 Carrera Cup Championship. After 12 seasons in the ultra-competitive one-make category and a third-place championship finish last year, Russell enters the new campaign aiming for further podium success.
Endurance and GT commitments
Widely regarded as one of Australia’s most accomplished Supercars co-drivers, Russell will again undertake endurance duties with PremiAir Racing, partnering rookie Jayden Ojeda.
Dayco branding will feature during marquee endurance events including the The Bend 500 and the iconic Bathurst 1000.
The company also supports Russell’s GT and Production Car campaigns, including appearances in a Mercedes-AMG GT3 at the Bathurst 12 Hour and other major events such as the Bathurst Six Hour.
Motorsport central to brand strategy
Dayco Australia General Manager Geoff Upton said the company’s motorsport activities remain central to its marketing and customer engagement strategy.
“Dayco has enjoyed a long and successful involvement in Australian motorsport and this year is shaping up to be one of the very best. It is our main customer communication marketing activity and we are sure that no-one will miss our branding message at every event during the 14 round Supercars season,” he said.
“It is also excellent to continue our very successful ambassadorship with ‘Dayco Dave’ Russell, a driver who competes strongly in every car and category that he takes part in. Porsche Carrera Cup has great fan appeal and by being involved we are also promoting our vast European make and model range of aftermarket parts available to repairers across Australia and New Zealand.”
Dayco will also roll out motorsport-themed giveaways and trade promotions throughout the 2026 season, further leveraging its high-profile racing partnerships.