ATE Platinum Brake Centres launch across Australia.
ATE Brakes is one of the world’s most respected brake brands, which is why ATE is making its products more readily available via its newest sales and marking initiative – ATE Platinum Brake Centres. Not a conventional retail chain, the ATE Platinum Brake Centre name is provided to workshops – of which there are 32 nationally – that train their technicians to ATE quality standards and exclusively stock and fit ATE products for their customers. There are nine in Victoria, eight in both New South Wales and Queensland, four in Western Australia, two in South Australia and one in Canberra. Renowned for its quality range of brake parts, accessories and lubricants, ATE has been one of the automotive industry’s brakes leaders for well over 100 years, and is at the forefront of braking technology – which is why many of its products are factory-fitted by some of the biggest original equipment manufacturers (OEMs). Distributed exclusively in Australia by hsy Autoparts – Australia‘s leading distributor and supplier of new European OEM, OES and quality aftermarket parts to independent workshops – ATE Platinum Brake Centres – a step up from the standard ATE Brake Centre – have been recognised for first class service, product understanding and fitment excellence.
“An ATE Platinum Brake Centre is elevated above the standard ATE Brake Centre,” hsy national sales and marketing manager, Nick Redmond said. “For a workshop to qualify as an ATE Platinum Brake Centre, not only does it need to exclusively supply and fit ATE product, but it has to present professionally and have technicians regularly involved in ATE specialty training. “Presented by ATE engineers, the sessions introduce new products, the latest technical developments, installation tips and best practice servicing. “This is part of ATE’s global commitment to its customers, it’s products and safety, and why ATE brakes are the first-choice brake for many vehicles.” Independently owned and operated workshops with ATE Platinum Brake Centre status are experts in the repair and maintenance all of the components within your customer’s car brake system, whether they be brake pads and discs, or drum brakes. With a leaning towards the repair and maintenance of premium European car brands, ATE Platinum Brake Centres have a thorough understanding of a car’s hydraulic, clutch and sensor systems, and how the brakes work in conjunction with these technologies. The workshops also have the latest diagnostic tools to ensure a vehicle is maintained to a manufacturer’s specifications. Hsy has invested in a comprehensive marketing campaign to create brand awareness for ATE Platinum Brake Centres, directing consumers to their nearest workshop via a dedicated website: www.ateplatinumbrakecentres.com.au On this, customers can read about the ATE brand, its products and the services offered by their closest brake centre. They can access ATE social media and directly request an appointment with their preferred workshop.
Visit ateplatinumbrakecentres.com.au for further information. ACM