Automotive car products, Ignition, Spark plugs

How mechanics can benefit from Power Perks

Power Perks NGK

Mechanic workshop owners across Australia, Niterra Australia—formerly NGK Spark Plugs Australia—is proud to unveil the Power Perks loyalty program.

This customer-centric program, developed in Australia, is set to lead the way in automotive loyalty programs for workshops, showcasing its simplicity and user-friendly design for regions beyond.

The Power Perks program ensures customers are instantly rewarded for every NGK, NTK, or KYB product they purchase. Earned points can be swiftly redeemed for a digital gift card, unlocking a diverse range of exceptional rewards. From top-notch tools and stylish merchandise to travel vouchers and unique experiential packages, the program is tailor-made to elevate the customer experience.

“The program will provide our valued customers with a reliable workshop mate that helps them grow their business, while also positively impacting their daily life with some great perks,” Niterra Australia Sales and Marketing Executive General Manager Paris Mouratidis said.

“Power Perks is about ensuring all our customers feel part of the Niterra Australia family, no matter who they are, where they are located or even how much they purchase – there’s no hierarchy in this program. It rewards everyone who participates.”

Power Perks explained

The points breakdown is simple, for every product you purchase you receive a certain amount of points, see below the breakdown of each product and points allocated:

  • 1 point for every NGK Spark Plug purchased
  • 2 points for every NGK Glow Plug purchased 
  • 5 points for every NGK Ignition Coil purchased 
  • 5 points for every KYB Suspension product purchased
  • 5 points for every NTK Sensor purchased

Additionally, the program offers the following benefits for members when signing up:

  • Earn 50 points on joining • Earn 50 points on your birthday
  • Earn 30 points for completing profile information
  • Points can be redeemed for a digital Mastercard, with every 1,000 points earning $20
Image: serhiibobyk –

Adding an extra thrill to the mix, the Power Perks Program hosts exclusive competitions where winners can snag valuable prizes from Niterra. These prizes include sought-after gardening and outdoor tools, electronic appliances, white goods, and a variety of vouchers, making every purchase an exciting opportunity.

In addition to these enticing rewards, the program boasts always-on benefits, providing customers with ongoing perks such as discounts on a variety of experiences and brands. Niterra’s Power Perks loyalty program is not just a rebrand—it’s a dynamic initiative that sets a new standard in automotive loyalty programs for Australian workshops, delivering tangible and immediate advantages with its user-friendly approach.

Mouratidis revealed that exciting plans are already in motion to expand Power Perks with innovative features, including gamification elements and competitions featuring regular prize draws. The introduction of a leaderboard competition will foster friendly rivalry among mechanic workshops throughout Australia.

About Niterra Australia

Established in Australia in 1980, Niterra Australia, formerly known as NGK Spark Plug Australia since its rebranding in April 2023, specializes in delivering cutting-edge solutions to the automotive and medical industries.

As pioneers in product design and manufacturing, Niterra’s dedicated team is committed to introducing the finest technology to the market. Alongside an extensive catalogue of spark and glow plugs, Niterra also offers OE-quality technical sensors and serves as a distributor for the renowned suspension brand KYB.

Collaborating with OEMs, Niterra actively contribute to the latest innovations, solidifying NGK, NTK, and KYB as the preferred suppliers for nearly every manufacturer. With its commitment to world-class quality and engineering, Niterra’s expertise transcends the aftermarket, propelling the automotive industry forward.

Niterra takes immense pride in being recognised as a key partner for Trade, Reseller, and Distribution businesses within the Australian aftermarket industry. The foundation of Niterra’s aftermarket business lies in the strong relationships it’s cultivated with Trade Repairers, underscoring our pivotal role in the industry.

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