Automotive car products, Feature Story, Features, Ignition, Spark plugs

How Niterra Australia’s Power Perks help mechanics

Power perks

Niterra Australia’s high-octane Power Perks program helps grow customers’ businesses while sparking daily joy through exceptional perks.

The newly rebranded Niterra Australia – formerly NGK Spark Plugs Australia – is revving up the benefits for mechanic workshop owners across Australia with the launch of its Power Perks loyalty program.

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The leading supplier of automotive and technical ceramics launched the Power Perks loyalty program in June, with this Australian developed program designed to be the leading automotive loyalty program for Australian automotive workshops, as well as a showcase for other regions with its simplicity and ease of use.

The new program will instantly reward customers for every NGK, NTK or KYB product they purchase. Points earned for purchases can be redeemed for digital gift cards and a wide range of exceptional rewards, from tools, cool merchandise, travel vouchers and experiential programs.

The Power Perks Program also provides a channel to offer exclusive competitions where winners can take home valuable prizes from Niterra, there will be prizes like gardening/outdoor tools, electronic and white goods, as well as various vouchers.

Powerful benefits

Always-on benefits, including discounts for a range of rewards and experiences, which will also be included as part of the program.

“The program will provide our valued customers with a reliable workshop mate that helps them grow their business, while also positively impacting their daily life with some great perks,” Niterra Australia Executive General Manager of Sales and Marketing Paris Mouratidis said.
“Power Perks is about ensuring all our customers feel part of the Niterra Australia family, no matter who they are, where they are located or even how much they purchase – there’s no hierarchy in this program. It rewards everyone who participates.”

Mouratidis said plans are already underway for Power Perks to be extended with exciting new features and functionalities, including gamification elements and competitions with regular prize draws. Leader boards will enable friendly competition between mechanic workshops around Australia.

Power Perks explained

The points breakdown is simple, for every product you purchase you receive a certain amount of points, see below the breakdown of each product and points allocated:

  • 1 point for every NGK Spark Plug purchased
  • 2 points for every NGK Glow Plug purchased
  • 5 points for every NGK Ignition Coil purchased
  • 5 points for every KYB Suspension product purchased
  • 5 points for every NTK Sensor purchased

Additionally, the program offers the following benefits for members when signing up:

  • Earn 50 points on joining
  • Earn 50 points on your birthday
  • Earn 30 points for completing profile information
  • Points can be redeemed for a digital Mastercard, with every 1,000 points earning $20

About NGK/Niterra Australia

Launched in Australia in 1980, Niterra Australia – which rebranded from NGK Spark Plug Australia in April 2023 –specialises in providing innovative solutions to the automotive and medical industries. In the automotive industry, Niterra Australia offers a range of automotive components and technical ceramics, you can fi nd out about the range here: ngk.

As a leader in product design and manufacturing, our team strives to bring the best technology to market. In addition to an extensive catalogue of spark and glow plugs, Niterra also offers OE-quality technical sensors.
We partner with OEMs to develop the latest innovations, making NGK/NTK the supplier of choice for nearly every manufacturer. With world-class quality and engineering, our expertise goes beyond the aftermarket to drive the automotive industry forward.
Niterra is proud to be considered a key partner to trade, reseller and distribution businesses with the the Australian aftermarket industry.

The relationships we have built with Trade Repairers is the cornerstone of our aftermarket business. In the medical industry, Niterra Australia distribute the brand Caire which specialises in Oxygen Concentrators, you can fi nd out about the range here: Niterra Australia’s commitment to quality, strong heritage and providing innovative solutions is reflected in their products and services.

With a team of experts in both medical and automotive fields, Niterra Australia is uniquely positioned
to develop cross-industry innovations that revolutionise the way people live and work.

Get started with the Power Perks program here.

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