Automotive car products, Brakes, Fuel systems

How rubber has shaped the Aussie auto industry

Ever since Chrysler’s first chief engineer, Frederick Zeder, mounted an engine on a rubber base to absorb vibration, rubber has been the preferred choice of car designers and automotive engineers all over the world.

Zeder became a legendary figure in the auto industry, responsible for innovations such as curved windshields, hydraulic brakes, and air and oil filters. He was  inducted into the Automotive Hall of Fame in 1998.

His legacy lives on in the vehicles we drive today. All the leading vehicle producers throughout the world continue to specify rubber engine mounts and suspension parts. So, what is it about rubber that makes it so important?

The rubber difference

Rubber is used to reduce noise, vibration, and harshness. It has a cushioning effect. It reduces the shock loads on the vehicle which in turn reduces the stress on other components. But it is really all about the feel of the drive. Eliminating vibrations for a smooth, responsive ride. Getting rid of any squeaks. Dampening the overall road noise so we can really enjoy our vehicles.

When it’s time for replacement it’s all about maintaining that feel that the original manufacturer intended. That means rubber and that means Transgold.

Over the last 20 years, Transgold has become synonymous with high quality rubber parts. Year on year they have expanded their range and now provide unparalleled market coverage.

They have over 2,500 part numbers in each category. This means a vehicle coverage of 90 per cent-plus in the suspension space and over 97 per cent in engine mounts. That in turn means they have the right part for all the older vehicles still on the road today. The average car in Australia is still over 10 years old. This despite the fact that over 1.2 million new cars were sold last year, the highest quantity ever. That’s a lot of models to hold parts for.

Engine mounts are sold individually but suspension bushes are sold in kits to make it super easy for replacement. The quality of replacement parts is all important. The Transgold range are all direct OEM replacements, made to a high standard and backed by a 12 month, 20,000km warranty.

The trick to ordering the right part number is to visit the Transgold website (transgold.com.au) where professional mechanics can register to use the online portal. Here they can search not only by manufacturer and model but also by vehicle registration and VIN number.

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