With an industry that is constantly evolving and growing with new parts, tools and equipment, Burson Auto Parts is who the trade turns to.
Australian Car Mechanic was lucky enough to chat with Burson Equipment National Sales Manager Adrian Butler on all things equipment for the automotive trade.
Burson Auto Parts as we know has over 210 stores across Australia that service the trade, however their equipment team is equally matched with streamlined sales and services for Australian mechanics. The equipment team allow for the trade to have direct access to ordering hoists, wheel balancers, alignment machines and more to provide a consistent after sales service that mechanics are supported through every step of the way.
Whether you need to fit out an entire workshop, replace old equipment units or upgrade to the latest technology to enhance your shops performance, the Burson Equipment team have you covered. For two decades, Adrian has learnt the tricks of the automotive trade, spending time in dealerships and aftermarket spaces.
Adrian has been with Burson for seven years, four of which he has taken on the role as an equipment specialist.
“This year will mark my 20th year in trade. I started off as an apprentice mechanic, moved through the ranks in dealership, from a service advisor to working in spare parts,” Adrian said.
“I was assistant service manager at one stage, and that lasted for 13 years. It got to a point where I wanted a change and a new challenge in my career. I saw the opportunity with the Equipment business and took the leap of faith.
“I haven’t looked back.”
As Adrian highlights, the appeal of Burson Equipment and services is that it caters to every level of store ownership.
“We get a range of inquiries every day and each day it is something different,” Adrian said.
“One day we will sell a customer a tyre changer, we will install it and provide a training session on how to use it. On the flip side of that, we might get somebody that’s opening up a 10-bay workshop, and needs everything from the ground up. From hoists, scan tools, tyre changes, wheel balances, to air conditioning machines, we can build a full workshop solution, quite literally from the ground up.”
Not just about selling, but service
The extra layer that Burson Equipment prides itself on is the quality of service they provide their customers. When purchasing a piece of equipment at Burson, you are guaranteed to be looked after, as their role extends to supporting workshops, no matter the size.
Burson offers a range of services for Australian mechanics.
“We sell equipment, but we also install and provide training,” Adrian said.
Once the initial training has concluded, Burson remains a trustworthy point of call for customers.
Burson also trains new employees in workshops that are unfamiliar with Burson products.
“If a workshop we have completed a fit out on has a new mechanic that comes on board, our team will revisit the shop again to ensure that new employee gets the training they deserve to help elevate their skills. This can be for a scan tool, wheel alignment machine or balancer, our team is always there to help,” Adrian said.
“We don’t charge anything to the customer. It’s just part of the service we provide.”
“Through Burson and our sister company, Precision Automotive Equipment, we provide service offerings as well. Those offerings range from hoist servicing, to wheel servicing, and even air conditioning machines. We look to provide a full service offering as well as the sales.”
Burson Equipment
Burson Equipment has added another layer to the strong trade business, seeing Equipment go from strength to strength within nine years since joining Burson Auto Parts.
This has allowed Burson to have more control over the entire equipment service. Through ordering directly from the supplier, importing it, and having full inventory control, Burson can offer an entire service for their customers.
“We are involved in the whole workshop fit out. Our team are always there for backup support and that’s what makes Burson Equipment unique,” Adrian said.
A streamlined relationship with mechanics
With knowledgeable staff across all industries, the experts at Burson cover the main service areas for mechanics, including diagnostics, vehicle hoisting and wheel service.
Whether mechanics need assistance with software updates, calibration or training, Burson is there every step of
the way.
“Wheel aligners, for instance, require software updates and calibration. Some equipment requires annual servicing, and we can provide those updates. We provide the full backup service for each equipment type,” Adrian said.
Burson has established a seamless and proactive process for the after service of wheel aligners.
“Over the last few years, we’ve started to implement proactive servicing. We have an asset management system that allows us to be up to date with our customer’s servicing requirements,” Adrian said.
“So, if a customer buys a wheel aligner, rather than the customer calling us in 11 month’s time for a service, our system will notify us and we communicate that to our clients,” Adrian said.
Other equipment, including scan tools, are currently in the process of being finalised for the system.
Despite the changing landscape of the automotive industry, Australian mechanics can be certain that Burson Auto Parts will be a consistent point of support for years to come.
Find out more about Burson Auto Parts Equipment here