Eye on the Industry

HSY Long Term Commitment to Liqui Moly

With recently announced changes to the local distribution of Germany’s #1 oil brand, Liqui Moly, that see the establishment of a company-owned affiliate in Australia, leading European parts supplier hsy Auto Parts have announced their ongoing commitment to the supply of the Liqui Moly range nationally.

hsy, who have been supplying European specialists workshops with Liqui Moly oil and lubricants for the past four years, have been integral to the success of the brand in Australia.

“Over the past four years we have built a solid and reliable distribution infrastructure for Liqui Moly and we are excited about our future with the new Liqui Moly Australia arrangement,” said National Sales and Marketing Manager, Nick Redmond.

“Our customers represent the very best workshops in Australia who only service premium vehicle brands, so having the right oil partner is absolutely vital to our overall offer. Liqui Moly’s quality and well-known suitability to European vehicles, combined with hsy’s dedication to industry-leading customer service, has ensured consistent year on year growth and substantial customer satisfaction levels,” Redmond added.

“Knowing that both hsy and Liqui Moly Australia have agreed to partner for the long-term success of the brand in Australia is exciting for us.”

A central part of the renewed commitment between the two companies has been negotiations around maintaining product stock levels within the current transition period – “hsy can confidently assure all of our Liqui Moly customers that there will be no product shortages. We have substantially increased our stock holding to cater for the transition between the existing national Distributor and Liqui Moly Australia,” Redmond concluded.

Speaking of behalf of Liqui Moly Australia, newly appointed Managing Director, Mark Johnson added – “I’m delighted to confirm the ongoing commercial partnership between Liqui-Moly and hsy. Liqui-Moly is a business that partners long-term with resellers who can uphold the same values of quality and service that we do. Australia for us is still a largely untapped market, we have many new products to introduce and look forward to further supporting our independent workshop client base.”

For over 55 years, Hsy Auto Parts has been servicing specialist European workshops, starting from humble beginnings in Melbourne’s South Yarra. Today, hsy is 12 branches strong with distribution in every State but still remains a family owned business.

For more information visit www.hsy.com.au
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