Home Eye on the Industry Inaugural Midas Tyre And Auto Store Opens In Queensland

Inaugural Midas Tyre And Auto Store Opens In Queensland

by Digital Mayne Media

One of Australia’s best known and trusted names in automotive servicing and repairs has opened a new chapter in its almost five decade history with the opening of the group’s first Midas Tyre and Auto Centre located in suburban Brisbane.

Midas Tyre and Auto brings the same attention to friendly customer service and technical professionalism that has made the 90 store strong Midas group a preferred auto servicing and repair destination for Australian motorists. The only difference will be these stores’ focus on providing excellent value tyres and related tyre and wheel services across all brands and applications.

Located at 73 Enoggera Road, Newmarket, Australia’s inaugural Midas Tyre and Auto Centre has been completely purpose designed to cater for all manner of tyre replacements to cover passenger cars, four wheel drives, light commercial vehicles and trucks.

Owned and operated by well known local automotive specialist Ben Neighbour, the first Midas Tyre and Auto Centre represents the next major step in a stellar 16 year career with Midas. Ben has built his long career by building strong customer relationships across a number of executive management positions, along with becoming the owner of two Midas stores located in the Brisbane suburbs of Ashgrove and Albion.

Ben has been intrinsically involved with Midas since becoming a Mazda factory trained fully qualified mechanic back in 2004. Joining the company as an Assistant Manager, Ben progressed to become a Midas Area Manager before taking on the reigns as State Manager of both Queensland and South Australia. Ben became a Midas franchisee when he acquired the Ashgrove store in 2011, followed by the Albion store four years later. Both Midas stores continue to operate successfully under Ben’s management and supervision.

Opening Australia’s first Midas Tyre and Auto Centre is an exciting step for this local family business.

“This is an exciting opportunity to expand the Midas brand into the tyre replacement and wheel servicing space and having been involved with Midas over the past two decades, it is a privilege to open the first Midas Tyre and Auto Store in Australia,” Ben stated.

“We have completely re-designed and equipped this workshop to handle all manner of tyre replacements for cars, SUV’s , 4WD’s and commercial vehicles and we look forward to offering the same level of dedicated service, advice and value pricing that Midas is famous for with tyre replacements, along with all automotives ervicing and repairs,” he added.

Midas Tyre and Auto in Newmarket also uses the latest specification diagnostic scan equipment and has made a major $50K equipment investment by adding a state of the art Hunter wheel alignment machine that is suitable for all vehicles including those featuring lane sensing technology. In addition to this, the new Midas workshop includes Nitrogen inflation capability, making this the one stop Brisbane destination for all tyre and wheel services along with all servicing and repair requirements.

The new Midas Tyre and Auto store located on the easily accessible Enoggera Road in Newmarket features the latest specification tyre replacement and wheel alignment equipment technology to ensure prompt, professional and timely tyre replacements for all customers.

With one in every five cars presented for servicing at Midas workshops across the country displaying obvious signs of worn or damaged tyres, the establishment of Midas Tyre and Auto, along with the many Midas Auto Service Centres nationwide that also handle tyre replacements, is an important step towards ensuring that Midas customers are driving the safest possible vehicles.

According to Ryan Deal, National Operations Manager for Midas, “We congratulate Ben Neighbour and the growth of his local family business that now includes Australia’s first Midas Tyre and Auto store. The fit out of this workshop and its state of the art equipment really sets a new standard. Ben is leading the way for future Midas Tyre and Auto locations to gradually open across the country, thereby increasing the competition in tyre replacement – and this can only serve to benefit Australian motorists.”

“Even with this store’s specialisation in tyres, it is important to note that our new Midas Tyre and Auto store will offer the same value priced servicing and guaranteed automotive repairs that Midas is renowned for,” stated Ben Neighbour.

“As a family business, all customers can expect excellent service, being speaking directly to the business owner, general manager and mechanics, rather than being treated like a number,” Ben added.

Midas Tyre and Auto is also looking forward to becoming an active part of the local community, by supporting local sporting clubs, charities and community associations.

As a part of Australia’s largest automotive aftermarket company, Bapcor Limited, Midas Tyre and Auto enters the domestic tyre replacement market with significant purchasing power to provide motorists nationwide with competitive tyre brand choice and value for money.

For further information visit midas.com.au

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