Eye on the Industry

International Women’s Day Presentation A Winner for Bapcor

International Women’s Day on Tuesday March 8, 2022 was more than just a token event for the trade division of Australasia’s largest automotive aftermarket specialised company, Bapcor.

To ensure that this was a day that celebrated and encouraged the ever-increasing numbers of women who are working in the automotive industry, the Australian company hosted a special International Women’s Day presentation and panel discussion event.

Held at Bapcor’s new Mount Waverley (VIC) headquarters and web-streamed to Bapcor Trade colleagues nationwide, the company welcomed Lisa Entwisle, highly accomplished “Wellthy Living” program developer, motivational speaker and writer to host a very special in-house panel discussion titled “Are men still hogging the wheel?”.

Joining Lisa in this highly informative panel discussion was Burson Trade Executive General Manager Steve Drummy, accompanied by Bapcor Trade Regional Manager Kristi Lancaster, Bapcor Special Mechanical Division Marketing Manager Lisa Esposito and Burson Auto Parts Marketing Programs Manager Fiona Gotas.

This highly interesting group discussion left few stones unturned relating to the often misunderstood consequences of gender bias, female stereotyping and a number of other challenges faced by women seeking to establish strong and rewarding careers in this traditionally patriarchal industry.

“I commend Bapcor Trade on taking the initiative to have this very important discussion on International Women’s Day and for the many staff members who took part in person or online. It is through open discussions like these that gender barriers are broken down, true understanding takes place and as a result the company achieves great things as a strong, cohesive, empathetic and diverse organisation,” Lisa Entwisle stated.

“The open honesty of all who took part to share their experiences and learnings during this discussion made it a truly remarkable event,” stated Bapcor Trade Executive General Manager Steve Drummy.

“It was an honour to have played a part in it and while we didn’t come up with all of the answers, this was a major step forward in ensuring that Bapcor Trade is an employer of choice for women seeking to join our constantly growing and changing automotive industry,” Mr Drummy added.

“This event clearly displayed that we work with a company that is truly embracing the change on diversity and inclusion for women but also for men. It provided a safe space for us to share honest personal and professional experiences and I am sure that everyone who took part came away with a number of learnings and new perspectives,” stated Fiona Gotas, Marketing Programs Manager, Burson Auto Parts.

For more information visit www.burson.com.au

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