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Just Like A Pair Of Work Gloves

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Two fully functioning headlights are going to be the safer option.

When it comes to vehicle safety, most people tend to overlook one important aspect – headlight globes. In fact, many motorists only ever consider their lights when one breaks or burns out. The reality is, there’s more to light than simply changing a globe. Globes grow dimmer over time, losing up to 30 per cent brightness after 500 hours of use. Drivers underestimate the dangers associated with poor light. Considering that an estimated 1.3 million people are killed on the world’s roads each year, the importance of headlight brightness becomes even more significant*.

Automotive garages and workshops are often under pressure to work fast; every job is urgent to get your customers back on the road. With so much to do, there’s little time for in-depth consultations. At first glance, it may not seem worth the effort for something as small as a globe. But consider this; what if consulting with your customers on the quality of their headlights resulted in adding parts and labor for two OE quality globes to every third invoice for an entire year? That makes a real difference. Taking the time to talk to your customers about the quality of their headlights can help strengthen relationships, enhance your reputation, and ultimately grow your business.

BE SMART – ALWAYS REPLACE GLOBES IN PAIRS
Automotive professionals unanimously recommend that important auto parts such as brakes, shocks, and wiper blades are replaced together, and with good reason. Both parts are subject to the same environmental stresses, so if one fails the other is likely not far behind. Car headlight globes are no different. Moreover, replacing just one failed globe can result in an unbalanced or unpredictable headlight beam. This is dangerous for the driver and oncoming traffic.

TWICE AS GOOD FOR BUSINESS
Changing globes in pairs not only boosts revenue, it’s also a great way to demonstrate your expertise and build trust between you and your customers by helping them avoid the inconvenience of a second globe failure soon after.

Driver safety is at the core of every OSRAM product. It’s also the inspiration behind their campaign to educate garages, workshops and drivers on the dangers of light deficiency. Help your customers stay safer on the road at night, talk to them about the three OSRAM Facts of Light:

1 Check and Change
2 Change in Pairs
3 Upgrade your Vision.

Fit OSRAM original equipment for complete customer satisfaction. The full range of OSRAM OE globes are available from Brown & Watson.

For more information on OSRAM OE globes visit www.osram.com/am

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