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Kia throws hat into Aussie ute market via sporting icons

A bevy of Aussie sporting icons have participated in announcing Kia’s entry into our ute market.

The commercial – which takes place at an nondescript Aussie pub – features some of Australia’s greatest athletes.

SEE ALSO: Ford Ranger takes crown as top Aussie car 2023

Lance ‘Buddy’ Franklin, Ash Barty, Dylan Alcott, Kerry O’Keefe, John Aloisi, Wendell Sailor, Alexander Volkanovski, even Steve Waugh … the ad is teeming with talent.

“Kia Australia has always been very candid about our desire to bring a Light Commercial Vehicle to the local market, so it is with great excitement that we are taking an important step towards it becoming a reality,” Kia Australia CEO Damien Meredith said.
“We are now officially taking Expressions of Interest (EOI) on the Kia Australia website, for both private and fleet customers, and we invite all ute-loving Australians to sign up and join us on the journey.
“As an incentive, the EOI group will be kept up to date of the latest news and developments from now, right up until its Australian launch in 2025.
“This includes an extensive local ride and handling program, covering tens of thousands of unrelenting Aussie kilometres, to ensure it meets the hard-working requirements of the Aussie public.”

Image: Kia Australia

Big pond

The Aussie ute market has traditionally been Toyota’s stomping ground with the HiLux. However, Ford’s Ranger and Isuzu Ute’s D-Max are but a couple of vehicles also taking their share of the pie.

No specific details about Kia’s ute were released, with an announcement expected later this year and a launch in 2025.

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