Knowledge, service, solutions and having a vast range of products is in Burson Auto Parts’ DNA, servicing the trade for over 50 years.
Across more than 210 stores nation-wide, Burson has the ability to deliver immediate and long-term support to its customers. Continuing this tradition, Burson Auto Parts’ latest promotion shows its love for the automotive trade community by giving back to loyal mechanics.
What’s on offer?
Burson Auto Parts is excited to return the love to trade customers through its Burson Tools and Equipment WIN Campaign, live during September and October 2024.
To enter, Burson Auto Parts trade account holders will need to spend at least $1,000 (excl. GST) by October 31 to receive one entry into a draw. Every additional $1,000 purchase gives one extra entry. Entries are allocated to five state groups.
Winners of draws in WA, QLD, SA/NT and NSW/ACT will each receive a prize pack containing a Milwaukee 218 Piece Automotive Starter Toolkit A1 (MTK218A1S) and an Ecotechnics Fully Automatic R134A Service Machine (ECK4012).
The winner of the VIC/TAS draw will receive a Milwaukee 218 Piece Automotive Starter Toolkit A1 (MTK218A1S) as well as a Rotary 3D Wheel Balancer (R155).
Love and loyalty
This promotion aligns with Burson Auto Parts drive to help mechanics deliver as much quality and efficiency to their customers as possible. Sitting down with Burson Auto Parts Marketing Manager Joseph Ottobre proved this. “We see ourselves as an extension of workshops, and we wanted to build a promotion that shows our appreciation for how much they mean to us.”
“No one loves you more than we do – we’re here to provide a solution to multiple challenges that are brought into workshops,” said Joseph.
In keeping with Burson Auto Parts drive to provide long-term support to workshop owners and mechanics, the Burson Equipment team will be there to support winners with training on using their
new tools.
“Our winners will be able to continually use their prizes to drive more profit into their workshop and provide a new service offering to their customers,” said Joseph.
Don’t sweat it
Being a trusted, automotive trade supplier since 1971, Burson Auto Parts knows a fair bit about long-term value.
That’s why prizes were chosen that delivered a helping hand and significant returns to workshop owners and mechanics.
Burson Equipment National Sales Manager Adrian Butler is eager to be offering customers the Ecotechnics Fully Automatic R134A Service Machine.
With summer on its way, mechanics will be wanting to support customer vehicles with efficient AC servicing.
“The idea behind an AC service machine is that it pulls out the existing gas that’s in your vehicle,” Adrian explained. “It cleans it, it recycles it, and more often than not, most vehicles will have low amounts of
gas in them.” The ease of use and potential returns are something Adrian thinks customers will be excited about.
“This machine will generate substantial revenue every year for very little user input,” he said. “If someone told me I could earn a significant income stream for plugging a machine into a vehicle, I’d be thrilled to get an Ecotechnics Service Machine.”
“In those warmer states, these things are going to be in high demand.”
Pumping up value
For the VIC/TAS winner, the Rotary 3D Wheel Balancer is another stellar product that mechanics can offer their customers while doing a check-up. There is significant return on investment and earning potential for this piece of equipment.
“In a workshop, you’ll find a high percentage of vehicles that will have wheel and tyre combinations that aren’t balanced correctly. Unbalanced wheels can cause premature wear of your suspension and steering components,” said Adrian.
“If you have 10 vehicles coming into your workshop, you could have about a 70 per cent hit rate of people that you offer wheel balance and rotation.”
Just like the Ecotechnics Service Machine, the Rotary 3D Wheel Balancer is simple to use, while also delivering massive returns to the operator’s bottom line.
Adrian also highlighted that workshops could potentially be missing out on this $210 per day of revenue per vehicle, before tyres and wheels are fitted.
“It’s not a hard or long process, so pretty quickly you’re generating more than $1,000 of revenue for your shop each week with vehicles that are already coming in”,
Adrian added.
For Burson, it’s all about making sure the customer has the right product to get the job done, and ultimately make their day-to-day job smoother and easier.
All sorted
No matter where they are in Australia, mechanics and workshop owners are front-of-mind for Burson Auto Parts.
With this latest promotion, Burson demonstrates its passion for improving long-term relationships with their customers and its continued focus on being where the trade turns.
“Burson wanted to bring something fun with this giveaway,” Joseph said. “We want to show our appreciation to our hard working and loyal mechanics.”
For more information about Burson Auto Parts Tools and Equipment giveaway, please visit here