Home Eye on the Industry NAPA, The New Name In Automotive Aftermarket

NAPA, The New Name In Automotive Aftermarket

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NAPA Auto Parts is the new name in automotive aftermarket parts for Trade, Industrial and Mining specialists in Australia and New Zealand, to be added to the GPC Asia Pacific stable.

The internationally recognised name is the latest brand to be added to the GPC Asia Pacific stable, and will be the face of the specialist automotive parts business.

GPC Asia Pacific is best known with brands like Ashdown-Ingram and Repco, with Ashdown-Ingram and other trade and specialist businesses transitioning to NAPA Auto Parts.

Standing alongside Repco, NAPA Auto Parts will leverage the extraordinary heritage held by Ashdown-Ingram, Appco, Autostop, Covs, Global Auto Spares, R&E Auto Parts and Sulco to become the most comprehensive aftermarkets part distributor in Australia and New Zealand.

NAPA Auto Parts is already the world’s largest supplier of automotive parts and accessories, operating 57 distribution centres and 6,000 Auto Parts stores throughout America. There are currently 13 NAPA Auto Parts locations in Australia – WA (8), QLD (4) and NSW (1) – with the first New Zealand NAPA Auto Parts expected later this year. Over the coming years, there is expected to be a further 120 NAPA Auto Parts locations.

Having a comprehensive range of products and leading brands is a major draw card for current GPC businesses, however NAPA Auto Parts is also backed by NAPA Know How; a philosophy of service through specialist knowledge to ensure the right part, every time.

This Know How and service excellence stems from the pedigree of over 90 years of experience in the Australian automotive aftermarket through the GPC Asia Pacific brands.

As a specialist aftermarket parts destination, NAPA Auto Parts has a range that includes 4×4 solutions, brakes, starter motors, alternators, compressors, condensers, EFI modules, engine management tools, under-bonnet and under-body components, workshop tools and equipment, workshop consumables, filters, lubricants, belts, shock absorbers and more.

GPC Asia Pacific is investing significantly into NAPA Auto Parts to enhance the product offer and service experience to customers. This includes improved storage for more products and brands, as well as inventory increases to show they’re serious about providing the parts you need, more often, to complete your jobs in a more convenient location.

Celebrating Success

Having launched at the 2019 Australian Automotive Aftermarket Expo and been operating in Australia since April 2019, NAPA Auto Parts teams joined Ashdown-Ingram, Covs, Global Auto Spares and R&E Auto Parts in celebrating success through 2019 at their recent Branch Manager’s Conference.

The conference was the first time all businesses were able to come together as one under the NAPA brand to learn more about the future of the business and recognise the achievements and significant growth of 2019.

It was here the team celebrated Western Australia as Region of the Year Ashdown-Ingram Sunshine West as Branch of the Year, various Sales and Safety achievements and inducted another longstanding team member into the Hall of Fame.

The conference was supported by platinum sponsors Brown & Watson, Ecco and Redarc, along with leading brands available from GPC Asia Pacific.

For more information about NAPA Auto Parts and their full list of locations, visit www.napaparts.com.au or follow them on Facebook for regular updates.

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