Niterra Australia, formerly NGK Spark Plugs Australia, has launched the Power Perks loyalty program, designed specifically for automotive workshop owners across the country.
This program is set to revolutionise the way workshops engage with their suppliers by offering a range of benefits and rewards.
Developed with simplicity and efficiency in mind, Power Perks aims to be the leading loyalty program for Australian workshops and a model for similar programs in other regions.
Customers who purchase NGK, NTK, or KYB products will instantly earn points that can be redeemed for a variety of rewards.
These rewards include digital gift cards, tools, branded merchandise, travel vouchers, and unique experiences. The program also features exclusive competitions, giving members the chance to win prizes such as outdoor tools, electronics, white goods, and a variety of vouchers.
Powerful Benefits for Automotive Workshops
Power Perks goes beyond offering just points; it provides ongoing discounts and rewards for a wide range of experiences and gift cards. The program is designed to deliver meaningful value to participants, helping workshop owners enhance both their businesses and personal lives.
Niterra Australia’s Executive General Manager of Sales and Marketing, Paris Mouratidis said “Power Perks isn’t just another loyalty program; it’s a partner that helps customers grow their business while also rewarding them for their loyalty.”
The inclusiveness of the program ensures that it benefits everyone, regardless of location, business size, or purchase volume. “There’s no hierarchy in this program—it’s built to reward all participants equally,” Mouratidis added.
The program is set to expand with exciting new features, including gamification elements. These additions will allow mechanics to compete on leaderboards, showcasing their achievements and encouraging friendly competition between workshops. Regular prize draws are also planned, offering participants even more chances to win.
A simple and effective system
The Power Perks loyalty program operates on a simple points system, ensuring that members can easily earn rewards. Here’s a breakdown of the points structure:
- 1 point for every NGK Spark Plug purchased
- 2 points for every NGK Glow Plug purchased
- 5 points for every NGK Ignition Coil purchased
- 5 points for every KYB Suspension product purchased
- 5 points for every NTK Sensor purchased
In addition to the points earned through purchases, new members can also earn bonus points:
- 50 points for signing up
- 50 points on their birthday
- 30 points for completing profile information
Points can be redeemed for a wide range of rewards, including a popular option—digital Mastercards. Every 1,000 points can be exchanged for a $20 digital Mastercard, providing flexibility and convenience for members.
A Leader in Automotive and Medical Industries
Since its establishment in Australia in 1980, Niterra Australia (formerly NGK Spark Plugs Australia) has been recognised as a leader in both the automotive and medical industries. The company’s rebranding in April 2023 reflects its growth and broader focus, while maintaining its reputation for providing high-quality products and services.
In the automotive sector, Niterra Australia offers a diverse range of original equipment (OE) quality components, including spark plugs, ignition coils, and technical sensors. The company works closely with original equipment manufacturers (OEMs) to ensure its products meet the highest standards of performance and reliability. NGK and NTK, brands under the Niterra umbrella, are known for their quality, making them the preferred choice for many vehicle manufacturers worldwide.
Niterra Australia’s strong relationships with trade repairers, resellers, and distributors form the foundation of its success in the Australian aftermarket industry. These partnerships are built on trust and a shared commitment to delivering superior products and services to the automotive community.
In addition to its automotive offerings, Niterra Australia plays a significant role in the medical sector.
The company distributes the Caire brand, which specialises in oxygen concentrators. These devices are essential for individuals requiring oxygen therapy, and they align with Niterra Australia’s broader mission to improve lives across different industries.
More information about these products is available at caireaustralia.com.au.
Lighting up
Niterra Australia remains committed to driving innovation across both the automotive and medical sectors. With expertise in technical ceramics and advanced manufacturing, the company is well-positioned to develop cross-industry solutions that push the boundaries of what is possible.
In the automotive industry, Niterra Australia continues to partner with OEMs to bring the latest innovations to market, ensuring that mechanics and consumers alike benefit from cutting-edge technology. In the medical field, the company’s expertise allows it to deliver life-enhancing products to those in need, improving the quality of life for many Australians.
The introduction of Power Perks is a testament to Niterra Australia’s dedication to providing value to its customers. By offering a comprehensive loyalty program that rewards workshop owners for their support, Niterra Australia is strengthening its position as a trusted partner in both the automotive and medical industries.
For more information on the Power Perks program or Niterra Australia’s range of products, visit ngk.com.au