Repco celebrates being Driven by Passion for 100 years.
There is no-one who has quite the Automotive history that Repco does. Even if they haven’t always been saying it, Repco has been driven by passion and innovation for 100 years. From reconditioning engines in the ‘20s and ‘30s, helping produce pistons for the Avro Anson, the bearings for Ford V8 military trucks, as well as cylinder heads for Tiger Moth aircraft. In the ‘60s Repco built a Formula 1 world championship-winning engine, their own high-speed concept car, production parts for the 48-215 Holden and helped power L34 Toranas at Mount Panorama.
Clearly Repco has a lot of history.
As the iconic brand turns 100 this year, they proudly celebrate with the launch of a new brand campaign. “Our new look ad captures some of Repco’s coolest moments from our first 100 years, and we tip our hat to our automotive history and car enthusiasts’ passion,” said Scott Whiteley, EGM Marketing and CX.
Repco may have paved the way in building engines, but it wasn’t just in the workshop that they changed the course of the future. The very first female company Secretary, Maude Terdick was employed by Repco and the business opened an
Apprenticeship Training Centre in Melbourne in 1961. “You see, our Repco crew are the DNA that drives our passion and will continue to do so for another 100 years,” says Mr Wayne Bryant CEO Automotive.
“All our people share a special bond with cars, and we keep that passion at the core of what we do. We are a brand for enthusiasts because we are enthusiasts too.”
For a company that has been around for a century, it’s not surprising that there’s a lot more than what we see today; a hundred years leads to a lot of hidden history.
The Driven by Passion TV ads begin to bring to light some of that history. They celebrate 100 years of iconic and amazing moments Repco can put its name to – moments that helped shape the Australian and New Zealand automotive landscapes.
Just like Repco’s history, the ads are filled with some obvious and some cryptic clues that point to iconic and historic cars, pop culture and car references and significant moments in Repco’s history. Like a treasure hunt for car enthusiasts.
Throughout 2022, viewers will see the platform brought to life across all customer channels, promotions and more, including an immersive experience. Experience this through the Repco iSPY Game, where you can test your car culture skills by finding all the automotive references. Take a scan to find out more.
To find out more visit repco.com.au