For about 33 years, Prorepair has been a go-to for reliable auto repairs in the North Melbourne area.
Owner Steve Michaelides started the business with his brother, who retired about 10 years ago leaving co-ownership to Steve’s wife Menka.
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“We started off on the mum and dad cars … we’ve also gone into the European market more so than what we had in the past,” Steve said.
“The everyday cars are our bread and butter, they’re the best kind of cars to deal with in my opinion.”
Throughout that time, Prorepair has built a reputation based on strong relationships, both with customers and suppliers.
An energised partnership
One of those relationships that has flourished is between Prorepair and Sealed Performance Batteries (SPB).
Steve and his team have been exclusively using SPB batteries since 2019, and have been major fans of Energizer Automotive’s battery range specifically since 2023.
“What drew me to SPB was the brand, the batteries and their customer service,” Steve said.
“Whenever I need something, I get it immediately – they’re very helpful.
“Whether I speak to my account manager or the person who makes the deliveries; I get an equal amount of attention and responsiveness.”
Symbiotic
Across its 25 years in the industry, SPB has proven itself a reliable supplier of energy storage solutions for mechanics across Australia like Steve. SPB sales representative Murray Bray said a strong relationship between SPB and its customers was crucial to success on both sides.
“It’s our lifeblood; it’s what we do,” he added.
“You can spend enormous amounts of time gathering more and more customers
“But if you don’t cultivate and maintain those relationships — all of that energy is lost. When you find someone with the philosophy that Steve and Menka have for their business, you do everything you can to maintain and enhance it.”
Steve added there was an element of trust that batteries installed by his mechanics had a market-leading warranty and is backed by SPB’s national network that can support the customer no matter where they are in Australia.
“I’ve only ever had to change one Energizer battery since 2019,” he said.
“The come-back rate is great; the batteries rarely fault.
“When a customer comes in, I take it in good faith that SPB will honour the warranty of the battery I’m sending the customer
off with. The customer trusts us, I trust the battery is backed and Murray trusts that I’ve done my due diligence in testing and installation.”
Teamwork like that between Steve and Murray aren’t uncommon, with SPB taking the same trustworthy approach to all its supplied workshops nationwide.
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