The market demand for safety is driving the rise of ADAS and radars will play an increasingly important part of the regional automotive market, a leading analyst has revealed.
GlobalData the APAC predicts an annual growth rate of 4.2 per cent for automotive short/medium range radar market between 2025 and 2030
Short/medium range radar is one of the crucial inside components for ADAS and the report, “Global Sector Overview & Forecast: Autonomous Driving Systems Q3 2025,” expects the market in the Asia Pacific region to grow from 25.8 million units in 2025 to to reach 31.6 million units by 2030.
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GlobalData Automotive Analyst Madhuchhanda Palit notes that OEMs and suppliers are accelerating radar integration from premium nameplates into high‑volume, cost‑sensitive segments.
“Phased mandates of advanced driving assistance system (ADAS) in key economies—exemplified by Korea’s steady expansion of automatic emergency braking requirements from heavier vehicles to broader passenger and light‑duty segments—set a clear direction for the region,” Palit said.
“As compliance timelines tighten, radar becomes a practical, scalable path to meeting minimum safety equipment rules. This regulatory clarity ripples through supply chains, prompting tier‑1 suppliers in APAC to localise production, standardise modules, and secure volume commitments, which in turn accelerates radar penetration into entry and mid‑trim vehicles.”
Australia introduced its own mandatory AEB systems in new vehicles in 2025.
“Additionally, safety rating frameworks in APAC are reshaping product planning. By prioritising advanced features such as auto emergency braking and encouraging technologies that enhance motorcyclist protection—like Blind Spot Detection and visualisation—rating bodies are effectively making short/medium range radars a gateway to higher star scores. In markets where two-wheelers dominate urban traffic and consumers increasingly compare safety credentials, these ratings carry considerable weight in showroom decisions and fleet procurement.”
“For OEMs across APAC, the fastest route to a compelling safety narrative and better ratings is wider ADAS deployment, not only in flagship variants but across mainstream models, for which the demand for short/medium range radars is expected to be driven consequently.”
“Beyond policy and ratings, APAC’s shift toward electrification and autonomy is reinforcing radar’s role. Automakers seeking robust sensing in diverse weather and dense traffic are leaning on short/medium range radars for various ADAS functions. Rising consumer awareness, supported by improving disposable incomes across APAC, is nudging buyers to spend extra for credible safety gains. Concurrently, manufacturers are refining architectures to integrate ADAS more cost‑effectively, making radar‑based features a practical default rather than an optional luxury.
“In APAC, short/medium range radars stand at a pivotal intersection of safety ratings, regulation, and pragmatic cost engineering. As assessment protocols emphasise AEB and motorcyclist protection, and as mandates expand across key markets, radar adoption is likely to progress from premium fitment to a widespread, mainstream standard. This shift carries significant implications for platform strategy, supplier localisation, and trim‑level content, with affordability and scalability determining the pace of rollout.
“If current momentum continues, upcoming APAC volume models can be expected to integrate radar-enabled functions more consistently, strengthening public confidence in everyday safety while supporting the region’s broader move toward electrified and increasingly automated mobility.”