Subaru Australia has been awarded Major Car Manufacturer of the Year in the 2024 Roy Morgan Annual Customer Satisfaction Awards.
The prestigious accolade is based on comprehensive, independently collected customer satisfaction data.
“This award is a powerful endorsement from our owners in Australia — and we’re honoured by it, especially given the wide choice of brands available to customers today,” Subaru Australia General Manager Scott Lawrence said.
“To be recognised not only for the quality of our vehicles, but for the complete ownership experience is a testament to our entire network — from engineers and product teams to our Retailers and customer service specialists.”
The award is a testament to Subaru’s commitment to delivering a great ownership experience at every touchpoint.
According to Roy Morgan CEO Michele Levine, “Subaru has returned to the winner’s circle with a stellar performance during 2024 winning 9 monthly customer satisfaction awards with an average customer satisfaction during the year of an exceptional 92.8 per cent to secure its second win as Major Car Manufacturer of the Year at the Annual Roy Morgan Customer Satisfaction Awards.”
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Subaru’s strong connection with Australian families, adventurers, and everyday drivers has also earned it back-to-back Canstar Blue wins for Most Satisfied SUV Customers in 2023 and 2024.
“Being recognised by both Roy Morgan and Canstar Blue in such close succession is incredibly rewarding,” added Lawrence.
“It’s a reminder of why we do what we do – to serve Subaru owners and deliver vehicles they can rely on and enjoy.”
The Roy Morgan Annual Customer Satisfaction Awards are based on insights from the world-leading Roy Morgan Single Source survey, which captures responses from approximately 60,000 Australians annually. Winners are determined by consistently high satisfaction ratings across the calendar year, making this award one of the most robust measures of real customer sentiment in the country.