Supercheap Auto's history of supporting quality oils

Supercheap Auto’s history of supporting quality oils

ContributedJuly 14, 2025, 1:43 pmJuly 14, 2025

Last year, Supercheap Auto celebrated a milestone, ten years of Best Performing Oils. A decade of performance, protection, and a whole lot of engine-loving energy.

When the campaign launched back in 2014, Supercheap Auto set out to do something different. The goal wasn’t just to talk about oils, it was to celebrate them.

The result?

Best Performing Oils. A campaign that has since become a mainstay on the calendar for mechanics, car lovers, and motorsport fans alike.

The mission was simple: bring together the highest-performing oils across Australia’s most trusted brands and show how good they really are. But from the very beginning, the intent was never just about specs and viscosity charts.

It was about making oil fun, memorable, and worth talking about.

And over the years, they’ve done just that.

Who could forget the adrenaline-pumping antics of ‘Country Club Chaos’, where five cheeky valets raced, drifted, and jumped high-performance cars around the fictitious Redline Country Club.

This high-octane film featured appearances from Supercars drivers like Russell Ingall, Shane van Gisbergen, and Chaz Mostert, as well as rally driver Molly Taylor, DJs Carl Cox and Bombs Away, and YouTube personalities Marty & Moog from Mighty Car Mods.

Stardom

Rewinding to 2017, Supercheap Auto went full Hollywood with “Octane Island,” a cinematic spectacle featuring 12 race cars, eight months of production, and even a cameo by Hollywood star Danny Trejo.

Shot across three countries, this action-packed campaign showcased the best performing oils in a high-octane adventure that set a new benchmark for automotive advertising in Australia.

And just last year, the campaign took a scenic turn with “Lake Redline Holiday Park,” transforming a lakeside track into a battleground for the best camping spot.

Supercars stars like Broc Feeney, Al Butler and Will Brown joined forces with icons such as Craig Lowndes and Grant Denyer, bringing the holiday hijinks to life with drifts, jumps, and a whole lot of engine revving.

These campaigns weren’t just entertaining; they were backed by the real deal.

Best Performing Oils has always featured high-quality, top-selling oils from brands like Castrol, Penrite, Nulon, Mobil and Valvoline.

Over the years, these brands have consistently brought their A-game, whether it’s new-generation synthetics, diesel-specific blends, or everyday oils built to handle the demands of modern engines.

But behind all the characters, high-stakes challenges, and tongue-in-cheek humour, there’s a serious message that’s never changed: the right oil matters.

From trade-sized quantities to easy ordering with their barcode scanner or handy website reordering tools, Supercheap Auto Trade make it simple to get the right oil quickly, so you can spend less time sourcing stock and more time servicing your customers.

Over time, Best Performing Oils has become more than just a campaign. It’s evolved into a platform for education, product discovery, supplier collaboration, and most importantly, super deals on some of the most trusted oils in the market.

It’s helped mechanics and workshop teams navigate changing specs, choose the right oil for every job, and stock up with confidence.

Now and then

Over ten years, the Best Performing Oils campaign has grown from a clever idea into an annual event. It’s driven awareness, sparked conversations, and helped customers understand the real-world value of premium oils.

And it’s also become a powerful platform for our suppliers to showcase innovation and reinforce trust, while having a bit of fun along the way.

Of course, none of this would be possible without the support of Australia’s automotive community. You’ve watched the stories unfold, engaged with the content, stocked up on the featured oils, and helped shape the campaign into what it is today.