Kia Australia has released the highly anticipated follow-up to its “Kia’s Getting a Ute” Tasman campaign.
Once again, the ad enlisted a host of Aussie greats to announce the arrival of Kia’s most Australian product yet – the Tasman ute – set to hit dealer showrooms mid-year.
This latest chapter showcases some of Australia’s biggest sporting legends, Buck the Brisbane Bronco’s mascot, and marks the debut of the mighty Kia Tasman ute in Australia.
The campaign follows the Tasman’s global reveal in October, which was preceded by a teaser campaign featuring 20 iconic Australian sporting figures.
The new television commercial aired on Sunday during the opening NRL game of the 2025 season.
Designed to compete in one of the industry’s largest segments, the Tasman represents a significant milestone for Kia Australia.
From concept design and naming decisions to focus group studies and extensive benchmarking, Kia has played an essential role in shaping the Tasman to meet the unique demands of the Australian market.
As a true light commercial vehicle, the Tasman will feature essential capabilities, including a one-tonne payload and a 3.5-tonne towing capacity, along with Integrated Trailer Brake Control (ITBC)—key features that are non-negotiable.
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The Tasman is built for durability, powered by the R2.2 Turbo Diesel engine paired with an 8-speed torque converter transmission. Its advanced 4WD system offers features such as a Low-Range Transfer Case, Rear Differential Lock, and an intelligent Traction Control System, ensuring exceptional off-road performance.
Available in Dual Pick-Up, Double Cab Chassis, and Single Cab Chassis body styles, the Kia Tasman will start launching locally from mid-2025, firmly positioning Kia in the light commercial vehicle market.