One of the people that helped to create, nurture and build Burson Auto Parts from the ground up over his outstanding 32 year career with the company, is its former General Manager of Operations, Terry Penney.
Terry first came in contact with Burson co-founder Ron Burgoine while working at a service station in Melbourne back in 1972. Ron started doing business with the service station bringing carpet off-cuts sourced from Ford Australia that they converted into mats.
Terry was the mechanic at the service station and a fellow by the name of Andrew Schram (who would go on to forge an incredible 40-year career with Burson Auto Parts) was his apprentice. The quartet of Garry, Ron, Terry and Andrew had no idea at the time how integral each one of them would be in creating what has become an Australian automotive aftermarket business institution in the years to come.
Terry’s enthusiasm and professionalism was well noticed by Ron Burgoine, who told him that he had the “gift of the gab” and would be great in sales, offering Terry a job in 1975 as a Cash Van Driver with the now four year established Burson Auto Parts company.
Three years of being one of the top selling Burson Auto Parts cash van drivers followed, creating outstanding rapport with his trade customers. Then Garry Johnson made Terry an offer that would shape the rest of his career.
“Garry approached me and said that they were looking at opening their first store, the former Lapco Auto Parts shop in Braybrook (Melbourne) that was complete with racking and was perfectly set up for us. Garry wanted me to manage it and despite not knowing a lot about store management – in fact nothing at all, I took the opportunity and quickly realised that I needed some help.”
“I called my mate Andrew Schram and told him we were opening up a store and I needed him on board. When he said “I’don’t know anything about that”, I replied with “Neither do I, but we are doing it!”, Terry recalls.
As Terry and Andrew had worked together before, they shared similar hard working ethics and gelled brilliantly as the first Burson Auto Parts store manager and second in charge.
Terry and Andrew also actioned something from that first Burson Auto Parts store that forever changed the face of trade based automotive parts sales and service.
“We were looking at ways to improve our service to our rapidly growing numbers of trade customers. At that time, our competitors would do parts deliveries twice a day, once in mid-morning and once in the afternoon. We knew that our customers needed better service than that, so we introduced on-demand delivery of parts. This was incredibly successful for us, the trade loved having the parts as soon as they needed them and as we all know, this service is now a staple of the automotive parts business in Australia,” Terry said.
“I am very proud of how we were the first to do that, as having come from the workshop floor ourselves, we understood how important it was for workshops to get their parts as they needed them, in order to provide prompt service to their customers.” Terry added.
Terry managed the inaugural Burson Auto Parts store for two years before the start of the company’s expansion with the opening of the Aussie company’s second store in the bustling central location of City Road, South Melbourne. Terry oversaw this supersuccessful store for three years before making the move to a new store closer to his home territory in Essendon, which as a mad Bombers fan suited him fine. After another successful four years there, Garry Johnson made Terry another offer that would see his career continue to ascend with this burgeoning auto parts business.
“As the company was growing and given my experience with opening and running new stores, Garry asked me to become a Store Supervisor overseeing the performance of some ten stores by that stage. This would occupy the next few years and it was a welcome break from the duties of store management,” Terry said.
“I had even put together a store set-up team and I would jump into the car with them and drive to each new store location and have it set up within a couple of days ready for business, no matter where they were along the Eastern Seaboard or in regional areas.
We continued the store expansion program for several years and I moved into the Heidelberg head office to work alongside Garry to plan new store locations to best suit the requirements of our growing trade customer base. Andrew Schram had also moved into the head office by this time, firmly focussed on locating, establishing, developing and securing relationships with premium quality product suppliers.
“Business was going extremely well, we had more stores and we had managed to develop a strong rapport with the trade. It was at this time that Garry and Ron Burgoine split, which was sad from my perspective as I was very close friends with Ron, it was because of his belief in my potential that I became a part of the company,” Terry stated.
“From that point my relationship with Garry became much stronger. His professional and personal guidance helped me so much in the years that followed. I never made it to secondary school, I had worked full time from the age of 14, so I was clearly not the sharpest tool in the shed, but I had a very determined, hardworking ethic. Garry taught me so much and we remained side by side for the rest of my career,” he added.
Terry went from supervising new stores to becoming the company’s head of sales and even took care of the company’s delivery vehicle fleets over the years. He was also involved in human resources as well for what had become a 70 store Burson Auto Parts network. There wasn’t a part of the Burson Auto Parts business that Terry was not involved in across his remarkable 32-year career with the company.
“We were extremely thin at the executive management level – for the entirety of my career it was Garry, Andrew and myself running everything. We knew then that the time was coming where the reigns needed to be handed over for Burson Auto Parts to take its next leaps forward. Darryl Abotomey and his Bapcor team has certainly done and continues to do this,” Terry stated.
“I am so incredibly impressed and proud at what Darryl and his team has achieved since taking over the company and making it a part of the Asia-Pacific’s largest automotive aftermarket company with Bapcor. They have some outstanding people who have grown and developed since I retired in 2007 and some incredibly impressive new people who have been integral to the company’s truly remarkable growth and success,” Terry said.
Aside from watching the company grow so strongly during his retirement, another source of extreme pride for Terry is that his son, Aaron, has followed in his father’s footsteps in working for the company. Aaron is one of Burson Auto Parts’ National Key Accounts Managers, having joined the team in 2020.
The celebration of Burson Auto Parts’ Golden Anniversary represents an excellent opportunity to recognise Terry Penney, the first ever Burson Auto Parts store manager and his immeasurable contribution to the success of this outstanding Australian automotive aftermarket company.
For information visit burson.com.au