GWM has announced a new National ABN and fleet pricing structure for the all-new Cannon Alpha PHEV.
This strategic decision is aimed at bolstering support for Australia’s expanding base of ABN and fleet buyers.
“This move sends a clear message to ABN and fleet buyers – GWM is open for business,” GWM ANZ COO John Kett said. “We’re committed to delivering not only class-leading vehicles, but also strong value and real-world affordability for Australian businesses and fleet operators seeking efficient, capable transport solutions.”
Flex the Cannons
This initiative is set to reinforce GWM’s standing as an attractive option for business and fleet customers nationwide. Recently, GWM transitioned to a state-based driveaway pricing model for the Cannon Alpha PHEV, commencing at $61,490 Driveaway. In a notable move, the company has now introduced a unified national ABN price, which offers potential savings of up to $4,100 based on the purchaser’s state.
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This pricing reform has been designed to capitalize on opportunities within the ABN buyer segment, which constitutes a significant portion of ute sales in Australia. By providing a simplified national pricing structure, GWM aims to facilitate easier access for sole traders, small businesses, and fleet managers to the numerous advantages the Cannon Alpha PHEV has to offer.
In addition to the revised pricing strategy, GWM has revamped its fleet structure, delivering enhanced clarity and value for fleet managers. The new system classifies fleets by volume across General, National, and Premium categories, along with Rental services, thereby tailoring offerings based on specific fleet sizes and operational requirements.To further entice customers, GWM is offering a complimentary 7kW home charger, valued at $599, for those purchasing the Cannon Alpha PHEV through the ABN or fleet program.
Pricing
This pricing and bonus offer applies to contracts signed before June 30, 2025, with the following drive-away prices for ABN holders:
- GWM Cannon Alpha PHEV Lux: $60,490
- GWM Cannon Alpha PHEV Ultra: $67,490
Moreover, buyers can take advantage of additional trade-in or loyalty bonuses when purchasing before June 30, 2025. Those trading in their current GWM vehicle for a new Cannon Alpha PHEV will receive an extra $3,000 trade-in bonus, while existing GWM owners purchasing a Cannon Alpha PHEV as a second vehicle will qualify for a $1,000 loyalty bonus.
The Cannon Alpha PHEV is distinguished in the competitive ute market, boasting a maximum braked towing capacity of 3,500kg, exceptional 4×4 off-road performance, and best-in-class features that include a 115km EV range, combined range of 1,060kms, top-tier torque, a 7-year warranty, capped price servicing, roadside assist, and a 5-star ANCAP safety rating.